I created a visual and content direction that connected Journey’s product benefits with real-life use, approachable education, and behind-the-scenes storytelling.
- Journey Supplements had a growing line of functional wellness products, including mushroom coffee, mushroom matcha, collagen coffee, collagen matcha, collagen protein, and creatin, but needed a digital presence that could make the brand easier to understand, easier to trust, and easier to use in everyday life. The challenge was to communicate product benefits without making the brand feel overly clinical or complicated. The products needed to feel functional, but also approachable: part of a morning routine, a wellness ritual, a recipe, a workout day, or a simple moment of clean energy and balance. At the same time, Journey was entering a new chapter: after starting production in Florida, the brand moved into a new facility in Moultrie, Georgia. This created an opportunity to document more than the products: the people, the process, the building renovation, the production floor, and the behind-the-scenes story of a brand being built from the inside out. The goal was to create a website and content ecosystem that could support e-commerce, educate customers, showcase recipes, humanize the brand, and build trust through real visual storytelling.
Website Design & E-commerce Storytelling
Designed a website experience that organized the product line clearly, highlighted key benefits, showcased product categories, and guided customers toward shopping, bundles, and recipes.
Product Education
Created website sections and content moments that explained how to use the products, what ingredients were inside, and how each product fit into different wellness goals such as energy, focus, glow, balance, recovery, and strength.
Recipe Content
Developed recipe-driven content to show the products in real life, including mushroom coffee drinks, matcha blends, creatine drinks, collagen recipes, overnight oats, lattes, spritzers, and wellness-inspired daily rituals.
UGC & Lifestyle Videos
Created UGC-style videos using the products naturally in everyday routines, helping the brand feel more personal, relatable, and trustworthy.
Factory & Behind-the-Scenes
Content Documented the brand’s move into its new Moultrie, Georgia facility — from building renovation and setup to production processes, team moments, daily operations, and the people behind the brand.
Creative Direction & Copywriting
Developed content with a warm, approachable voice that made functional ingredients feel simple, useful, and easy to add to everyday life.