I created lifestyle photos and videos that demonstrated the Garden shoes in real outdoor use, focusing on product benefits shoppers could immediately understand.
- Stick Shoes was launching its Garden line, a waterproof garden shoe designed for outdoor use. The brand already had other product categories, including nurse shoes and non-slip work shoes for industries such as food service, healthcare, and clean environments, but this project focused specifically on the Garden collection. The challenge was to communicate several product benefits clearly through photos and videos: non-slip traction on grass, waterproof protection, easy cleaning, comfort, breathability, safety, and visual appeal. Instead of relying only on product images against a white background, the content needed to show the shoes in real situations, watering plants, walking on grass, handling garden tools, cleaning the shoes, and using them outdoors. The goal was to create practical, trust-building content for the brand’s Amazon social presence, helping shoppers quickly understand how the shoes work and why they would be useful in everyday gardening.
Real-Use Product Scenarios
Planned and captured content around everyday gardening moments, showing the shoes being used with water, grass, soil, tools, and outdoor movement.
Waterproof Demonstration
Created visuals that showed water directly on the shoes, helping communicate that they are waterproof and easy to clean.
Non-Slip & Outdoor
Sole Focus Captured close-ups of the outsole and outdoor use to highlight traction, stability, and safety on grass and garden surfaces.
Lifestyle Photography
Produced lifestyle images that made the shoes feel practical, colorful, comfortable, and visually appealing — not just functional.
Amazon Social Content
Created videos and photos designed for the brand’s Amazon social presence, giving shoppers simple visual reasons to trust the product.