TURTLE NEST

I created a complete starter presence for Turtle Nest, combining profile setup, visual direction, product photography, videos, and social media posts.

• Turtle Nest is a men’s accessories brand selling handcrafted pieces in the US, with products made by hand and imported from Brazil. The brand needed a professional social media foundation that could communicate style, craftsmanship, comfort, and product value in a simple and visual way. Because the profile was being built from the beginning, the challenge was not only to create content, but to organize the brand’s first impression: bio, highlights, product visuals, video content, and a consistent feed that made the business look active, intentional, and ready to be discovered. The content also needed to be useful beyond Instagram, giving the brand photo and video assets that could be repurposed for its website and future marketing.